STRATEGIC B2B CONTENT
Quietly loud.
Purposely bold.
ABOUT ME
Strategy is what you say, who you tailor it to, and why. Writing is how you say it.
I do both! At Content by Jana, I don’t just find the words. I find the reason for them.
From auditing your content to mapping your journey and writing copy that takes your audience one step closer to taking action, I shape every piece to reflect your voice.
I'm all about authenticity — making your brand feel memorable and worth coming back to.
Mission
To tell your story with purpose — so it's seen by
the algorithm and felt by the person.
My values
Human-first, always
People buy, not algorithms. I write for the person on the other side of the screen, your ideal customer.
Clarity over complexity
If you have to read it twice to understand it, I haven’t done my job. I choose the right words over the "fancy" ones.
Less, but better
I write to make a point. Every sentence has a job to do. If it’s not needed, I delete it.
Respect the reader
Attention is the most expensive thing people own. I make sure your content is worth the time they give it.
Stay true
Professional doesn’t have to mean boring.
I help your brand sound like you. Authenticity above all.
IF YOU'RE WONDERING...
A bit more about me
Coffee first
Always. No question!
Movement
Hiking for mental space and happiness.
The quiet
Candles, aromas. Small rituals for calmness.​
Creating content that people search for, AI recommends,
and your audience acts upon.
The mindset
​​Fascinated by how people think, feel, and experience life.
The balance
Part creative, part analytical thinker.
The adventure
Explore new places, good company, solo travels.