It’s 2026. I was supposed to be extinct by now. Remember when marketing felt ‘human-er’? That era is now gone. The game we’re playing in 2026 is: Who can appear the least synthetic? I’m a content writer and editor. I’ve also been a manager, a strategist, an editor-in-chief. I own the full editorial lifecycle. According to the statistics , I am also the exact person supposed to be replaced by the non-human. Writers are consistently listed among the professions most "exposed" t

AI can’t prompt a career’s worth of craft. Learn why domain expertise is the only thing that doesn't hallucinate.

We have reached peak generic. Open your LinkedIn feed or your inbox. I dare you to find something original. Let me guess: you see a lot of nearly identical, AI-generated content that says... nothing really. Three years into the AI explosion and the cost of generating words has dropped to zero. Everyone’s talking, but nobody’s saying anything. And yet, many would say, “Anyone can make content now.” (My take: no. :D) This resulted in the value of words disappearing. Now, there’